THE CONCEPT OF
Value Added Fashion
VALUE CHAIN
ADDED VALUE CONCEPT
IMPACT & IMPORTANCE
Nowadays, it is not enough to produce a service or a product just qualified or sell them at affordable prices. In addition to these, products should be high value added and companies should response to customer demands rapidly.
Creation of added value depends on various factors like improving the performance in production, producing design products and creating a brand. To analyze the added value process, it is necessary to identify the activities which add value on final product. In addition, by considering added value creation process of the other companies in this sector, the added value ratio of each step of added value creation process and the factors which create the added value for the interviewed companies were determined. According to the study data, brand value is the most important factor which determines the added value and sales stage when the final
product meets customers is the highest added value step can be said.
ANALYSIS.
We stand for the idea that the companies in this sector should produce high added value products to protect their power on the international competition and increase their market shares. Creation of added value depends on various factors like improving the performance in production, producing design products and creating a brand.
VALUE CHAIN
Value is a concept, which occurs after the production of a product or service with certain characteristics. Customers ready to pay for it which satisfies their needs in a definite period by a definite price. Also it supplies technical, social, economic benefits.
Added value indicates the difference between input and output of any production process. At the same time, on micro-economical side it is defined as the difference between the purchase and the sale price of a product or service; on macro-economical side it is defined as an additional value created by factors involved in productive activity.
HOW BRAND NAMES SURVIVE?
According to the study data, branding and design products are found to be the most important factors which create added value.
While a company sells its products with its own brand creates high added value, other company without a brand has only a small part in the created added value. This shows the importance of branding clearly. On the other hand, design increases evaluated as a factor which increases the preferability and sales for all companies.
